MULTIMEDIA PRODUCTION SPECIALIST – DAI Global, LLC

Description

Introduction 

The USAID/Eastern & Southern Caribbean’s Youth Resilience, Inclusion and Empowerment Activity (Y-RIE) engages and empowers youth and other key partners to promote youth, family, and community safety and resilience. In May 2023, USAID formally launched the Y-RIE Program in Guyana which is being implemented by DAI Global over a 5-year period and seeks to prevent youth crime and violence while supporting youth to contribute to building safer, more prosperous, and resilient societies. Y-RIE is also being executed in Grenada, Trinidad and Tobago, and Saint Lucia. The Program uses a public health approach, focusing on reducing the risk factors that increase youth vulnerability to delinquency and strengthening the protective factors that contribute to youth resilience. By working closely with government partners, youth ages 10-29 years old, their families and communities, Y-RIE seeks to strengthen government-provided social services, improve learning outcomes amongst focus youth, improve youth preparedness for the world-of-work, and strengthen community and family systems in select communities.  

The select communities where Y-RIE is focusing its work in Guyana are: 

• Sophia (C, D and E Fields)

Werk-En-Rust and Albouystown (including Charlestown)  

• New Amsterdam (Smythfield, Mount Sinai, Little Caracas, Tucber Park, Winkel, Budhan Scheme)  

As part of its efforts to engage youth in promoting non-violence and social resilience, Y-RIE aims to amplify messages that foster positive behaviors and contribute to safer communities. One of the key methods for achieving this goal is through the production of creative media, specifically video content, that speaks directly to youth in a way that is culturally relevant, engaging, and aligned with positive social values. The “Tun it Up” jingle and song competition organized by Y-RIE aimed to identify and highlight youth-driven messages of non-violence, social harmony, and resilience, which will inform the products created by the multimedia production specialist. 

The winner of the competition will have their jingle professionally produced, along with a music video and a teaser reel. These outputs will be used as part of Y-RIE’s Social and Behavior Change (SBC) approaches to engage youth audiences, reinforce positive social messages, and increase awareness of the program’s objectives. Through this media, Y-RIE seeks to promote non-violence and encourage youth to embrace messages of inclusion, empowerment, resilience, and peaceful conflict resolution. 

This scope of work outlines the requirements for a qualified multimedia production specialist who will be responsible for producing the music video, teaser reel, and audio recording of the winning jingle/song. These deliverables will help amplify the competition winner’s message and support Y-RIE’s broader goals of youth empowerment and behavior change. 

Requirements

The Multimedia Production Specialist is expected to work for 8 days starting from on/about February 04, 2025 and to complete all deliverables by February 13, 2025. Extensions may be considered based on mutual agreement. 

QUALIFICATIONS & EXPERIENCE 

• Proven experience in multimedia production, particularly in audio recording, video production, and editing. 

• Proficiency with, and access to, industry-standard production software (e.g., Adobe Premiere, Final Cut Pro, Audacity, Pro Tools). 

• Experience in creating youth-oriented or community-focused media content. 

• Strong project management skills with the ability to work independently and meet extremely tight deadlines. 

• Creative vision to produce visually and musically engaging content that aligns with programmatic goals. 

• Ability to incorporate feedback from multiple stakeholders to refine and finalize deliverables. 

• Familiarity with local culture and the ability to produce content that resonates with youth audiences in Guyana.  

Responsibilities

ROLE’s PURPOSE  

 DAI, implementer of the Y-RIE Activity, seeks to recruit a Multimedia Production Specialist to: 

• Produce a simple but high-quality music video and a short teaser reel that highlights the jingle/song and its associated message.  

• Ensure the final products are aligned with Y-RIE’s mission and cultural context, effectively reaching youth audiences and promoting positive behavior change.
  DELIVERABLES & TIMELINES 

OBJECTIVES AND DUTIES 

1. Music Video Production 

• Conceptualize and produce a visually engaging music video, in co-ordination with the artist and manager, that complements the jingle/song. 

• Scout appropriate location and identify necessary talent/extras to be included in the video 

• Ensure consent/release forms are signed by all participants 

• Direct the video shoot, including coordinating locations (select communities listed on page 1 of SoW preferred), actors (if needed), and other logistical aspects.  

• Finalize the music video, ensuring high production quality, appropriate visuals, and alignment with the cultural context and Y-RIE’s objectives. 

2. Teaser Reel Production 

• Produce a reel-length teaser (approx. 30-60 seconds) that highlights the key message of the music video and/or creates a buzz (using dance, trends, etc.). 

• Ensure the teaser is visually appealing and capable of capturing the attention of youth audiences on social media platforms. 

• Provide final edited version of the teaser in various formats (for online distribution and social media). 

3. Collaboration and Feedback 

• Work closely with the Y-RIE team and the jingle/song competition winner to incorporate any necessary feedback and ensure that the music video and teaser reel meet programmatic goals. 

• Participate in regular check-ins with Y-RIE to ensure all deliverables are on track and meet the required standards. 

Deliverable 1: Music Video Production (Draft) and Teaser Reel Production (Draft)

Description

-Initial version of the music video for internal review 

-First draft of the teaser reel for review and feedback

-Submission of consent/release forms for all persons included in the video

Due Date-By February 04, 2025

Deliverable 2: Final Music Video and Teaser Reel 

Description

-Final versions of both the music video and teaser reel 

 Due Date-By February 13, 2025