MARKETING OFFICER – Beharry Automotive Limited

VACANCY
DESCRIPTION

Beharry Automotive Limited is seeking a dynamic and enthusiastic Marketing Officer to join our team. The ideal candidate will have a blend of marketing expertise, a passion for automobiles, specifically the Toyota brand, and a drive to create impactful marketing campaigns.

REQUIREMENTS

Bachelor’s degree in Marketing, Communications, Business, or related field.

2+ years of experience in marketing, preferably in the automotive industry.

Strong understanding of marketing principles and techniques.

Passion for automobiles, specifically the Toyota brand.

Creative thinking and ability to generate innovative marketing ideas.

Proficiency in digital marketing tools and social media platforms.

Excellent communication, writing, and interpersonal skills.

Ability to work both independently and collaboratively in a team environment.

Highly organized with strong project management skills.

RESPONSIBILITIES

Develop and implement marketing strategies to promote Toyota vehicles and services in line with company objectives.

Collaborate and execute campaigns across various channels (digital, social media, print, events, etc.).

Create engaging content including copywriting, visuals, and multimedia materials for marketing campaigns and promotions.

Conduct market research and analysis to identify trends, customer preferences, and growth opportunities.

Manage social media platforms, engaging with the audience and ensuring brand consistency.

Coordinate with advertising agencies and media partners to optimize advertising placements and partnerships.

Monitor marketing performance metrics and provide regular reports on campaign effectiveness.

Support in organizing and coordinating events, product launches, and dealership promotions.