Job Summary
- Type: full-time
- Location: Georgetown
- Category: Brand Management
- Closing Date: 2026-07-23
Key Responsibilities
- Analysis of brand strategies and positioning for effective go-to-market plans, through the development of annual marketing plans
- Implement marketing plans, promotions, media, and product launches for assigned brands to facilitate the achievement of the Company’s marketing objectives.
- Conduct brand sales analysis and use category insight to understand the performance of brands, ensuring the required corrective actions are developed and implemented.
- Achieve and monitor monthly sales and gross profit targets in keeping with departmental objectives, implementing measures to address shortfalls.
- Manage A&P spending in line with budget, margin requirements, and brand investment.
- Measure and report the performance of all marketing campaigns, and assess against goals (ROI and KPIs)
- Prepare draft forecasts and budget proposals and administer approved A&P budgets in collaboration with suppliers and the Divisional Manager, ensuring that all expenses are accounted for and tracked.
- Conduct regular trade audits, monitoring existing brand portfolio, competitive activity, and promotional trends and identify opportunities and areas for investment.
- Monitor product expiration dates and damages of assigned brands at the Warehouse and implement measures to keep expiries to a minimum.
- Assist with inventory management – ICM forecasting – to ensure minimization of stock-outs and reduction in slow-moving stock.
- Perform other related duties that may be required to enhance the operations of the Company.
Requirements
- Bachelor’s degree in marketing/ business management or related field.
- A minimum of two (3) experience in a similar field
- Or relevant combination of training and experience
- Must have a driver’s license and own a personal vehicle.
- Proficient in Microsoft Office applications
- Excellent interpersonal, communication, negotiating, organizational and analytical skills
- Strong presentation abilities and competitive mindset
- Driven to succeed – Proven track record in sales and marketing
How to Apply
Phone: +5926204568
About the Company
BPI Guyana Inc. stands as a pivotal importer and distributor of high-quality building materials within Guyana. Based in Georgetown, the company plays a crucial role in supplying the local construction industry, serving a diverse clientele that includes professional contractors, developers, and individual homeowners across the nation. BPI Guyana Inc. is dedicated to meeting the evolving demands of infrastructure development and housing projects throughout the Guyanese market. Their commitment ensures consistent access to durable and reliable products, thereby supporting the country's ongoing growth and construction initiatives. The company actively contributes to local economic vitality by providing essential resources for building a stronger Guyana.
Importing and distributing quality building materials for Guyana's development.
Frequently Asked Questions
What qualifications and experience are typically required for a Brand Manager role in Guyana?
A Bachelor's degree in Marketing, Business Administration, or a related field is usually a core requirement for this role in Guyana. Employers often look for candidates with several years of proven experience in brand management or marketing, ideally with a strong understanding of the local market and consumer behavior. Relevant certifications in digital marketing or project management can also be advantageous.
What are the common day-to-day responsibilities of a Brand Manager at a company like BPI Guyana Inc.?
A Brand Manager in Guyana typically oversees the development and execution of marketing strategies tailored for the local market, including campaign planning, budgeting, and performance analysis. This involves conducting market research, collaborating with sales teams, and managing agency relationships to ensure brand objectives are met and market share is grown. They are also responsible for monitoring brand health and adapting strategies based on Guyanese consumer insights and competitive landscapes.
What is the typical work culture and what expectations should a Brand Manager have in a Guyanese company?
The work culture in Guyana often emphasizes strong interpersonal relationships, collaboration within teams, and respect for established hierarchies. Punctuality, reliability, and a proactive approach to problem-solving are highly valued, along with the ability to adapt strategies to local market nuances. Networking and building strong professional relationships, both internally and externally, are also crucial for success.
What are the realistic career progression and growth paths for a Brand Manager in Guyana?
A Brand Manager in Guyana can realistically progress to roles such as Senior Brand Manager, Marketing Manager, or even Head of Marketing within the company or other organizations. Growth paths often involve demonstrating consistent brand performance, expanding market knowledge, and developing strong leadership capabilities within the local Guyanese business environment. Specialization in specific product categories or strategic marketing functions can also open new opportunities.
What typical benefits (leave, medical aid, pension) can a Brand Manager expect in Guyana?
Common benefits for professional roles in Guyana typically include annual vacation leave, sick leave, and observance of national public holidays. Many reputable companies offer medical aid or health insurance plans, and some also provide pension schemes or other retirement benefits. Additional perks might include performance bonuses, transportation allowances, or opportunities for professional development.
How should one apply for a Brand Manager position in Guyana, and what do employers typically look for?
When applying for this role in Guyana, it's essential to submit a well-structured resume and a cover letter that specifically highlights your relevant marketing experience and understanding of the Guyanese market. Employers typically seek candidates with a proven track record of marketing success, strong communication and analytical skills, and a genuine passion for understanding and engaging with local consumers. Emphasizing local insights and achievements will make your application stand out.