Job Summary
- Type: full-time
- Location: Georgetown
- Category: Marketing
- Closing Date: 2026-07-17
Key Responsibilities
- Develop and execute go-to-market strategies for all Business Unit (Brava) solutions and services.
- Define product positioning, messaging, and value propositions aligned with market needs.
- Drive demand generation, lead pipeline growth, and conversion across channels.
- Plan and execute integrated marketing campaigns (digital, events, and direct engagement).
- Build full-funnel campaigns from awareness through to conversion and retention.
- Collaborate closely with Sales to ensure lead quality, pipeline progression, and revenue impact.
- Conduct market research and competitive analysis to inform strategy and campaign execution.
- Translate customer and market insights into effective campaigns and enhanced customer experiences.
- Strengthen brand presence and position the Business Unit as a trusted partner through thought leadership and events.
- Ensure consistent brand messaging and storytelling across all channels.
- Define and optimize the end-to-end customer journey across all touchpoints.
- Oversee campaign planning, content development, creative execution, and PR coordination.
- Track and report on KPIs, including leads, conversions, and ROI, and optimize performance.
- Manage and allocate marketing budgets to ensure alignment with business outcomes.
- Collaborate cross-functionally with Sales, Product, and Marketing teams to achieve business objectives.
- Provide leadership and direction to teams and external agencies, fostering a performance-driven culture.
Requirements
- Bachelor’s degree in marketing, Business, or a related field.
- Minimum of 5 years’ experience in marketing, with a proven track record of driving growth, leads, or revenue.
- Strong experience in go-to-market strategy, campaign execution, and demand generation.
- Demonstrated ability to execute integrated marketing campaigns across digital and offline channels.
- Experience working cross-functionally with Sales and Product teams.
- Strong analytical and data-driven mindset with experience tracking KPIs and ROI.
- Experience managing marketing budgets.
- Preferred: Postgraduate qualification in Marketing, Business Management, or Product Management.
- Experience in a B2B or telecommunications environment.
How to Apply
About the Company
One Communications is a Burlington, Massachusetts-based CLEC providing telecommunications services to commercial entities. The company was formally established on July 3, 2006, as the result of a merger between CTC Communications and Choice One Communications along with their acquisition of Conversent Communications.
Frequently Asked Questions
What are the typical educational qualifications and experience needed for a Marketing Manager role in Guyana?
Employers in Guyana usually seek candidates with a Bachelor's degree in Marketing, Business Administration, or a related field. Significant experience, often 5+ years, in marketing management is highly valued, particularly within the telecommunications or service industry. Demonstrating strong local market knowledge and understanding of Guyanese consumer behavior is also crucial.
What are the common day-to-day responsibilities for a Marketing Manager at a telecommunications company in Guyana?
Daily tasks typically involve developing and executing marketing campaigns tailored to the Guyanese market, managing digital presence, and analyzing consumer trends. You would also oversee branding, engage with local media, and collaborate with sales teams to achieve business objectives. This role demands adaptability to local market dynamics and cultural nuances.
What is the typical work culture and expectation for a Marketing Manager in Guyana?
The work culture in Guyana often emphasizes strong interpersonal relationships, adaptability, and resourcefulness. Expectations usually include proactive problem-solving, effective communication across diverse teams, and a willingness to engage directly with the local community and stakeholders. Collaboration and community involvement are highly valued.
What realistic career progression paths are available for a Marketing Manager in Guyana?
A Marketing Manager can typically advance to senior leadership roles such as Head of Marketing, Director of Sales and Marketing, or even General Manager within larger Guyanese organizations. Professional development through industry certifications and continuous learning also enhances long-term career prospects in the local market. Expanding your professional network is key for upward mobility.
What common benefits and leave provisions can a Marketing Manager expect in Guyana?
Typical benefits packages in Guyana often include statutory annual leave, sick leave, and possibly medical aid or health insurance coverage. Some employers also offer pension schemes, performance bonuses, or transportation allowances. Specific benefits can vary significantly by employer and company size.
How should one effectively apply for a Marketing Manager position in Guyana, and what do employers prioritize?
When applying, ensure your CV highlights local market experience, successful campaign examples, and strong leadership skills. Employers in Guyana often prioritize candidates who demonstrate a deep understanding of local consumer behavior, adaptability, and a strong professional network. Tailoring your application to showcase your relevance to the Guyanese context is essential.