BK International Inc. is seeking an energetic, customer-focused, and results-driven Sales & Digital Marketing Officer to join our Sales Department. The successful candidate will be responsible for promoting the company’s stone products through digital marketing, generating new business opportunities, managing social media platforms, and converting inquiries into sales. This role is ideal for someone who enjoys interacting with customers, creating engaging online content, making outbound sales calls, and achieving sales targets. The ideal candidate must be proactive, persuasive, organized, and passionate about delivering excellent customer service.
About the Company
BK International Inc. is a leading Guyanese company primarily engaged in civil engineering, construction, and aggregates. The company plays a crucial role in developing Guyana’s infrastructure, undertaking significant projects across the country. Its operations encompass quarrying, ready-mix concrete production, marine construction, and property development. With a strong focus on national development, BK International Inc. has been instrumental in numerous public and private sector projects throughout Guyana.
Job Summary
- Type: full-time
- Location: Georgetown
- Category: Marketing
- Closing Date: 2026-08-14
Key Responsibilities
- Promote BK International’s stone products across all company social media platforms.
- Respond promptly and professionally to customer inquiries received via Facebook, Instagram, WhatsApp, email, and other online platforms.
- Follow up on customer inquiries to convert leads into confirmed sales.
- Make outbound sales calls to contractors, developers, hardware stores, construction companies, and prospective customers to generate new business.
- Build and maintain strong relationships with existing and potential customers.
- Prepare and issue quotations in coordination with the Sales Department.
- Maintain an accurate database of customer leads and follow-up activities.
- Assist in achieving the department’s monthly sales targets.
- Develop creative social media content, including photos, videos, promotional posts, and advertisements.
- Monitor social media engagement and recommend strategies to increase customer interaction and sales.
- Coordinate promotional campaigns, product launches, and seasonal marketing initiatives.
- Work closely with the Sales Manager to develop sales and marketing strategies.
- Stay informed about competitor activities and market trends.
- Prepare weekly reports on sales activities, customer engagement, lead generation, and social media performance.
- Provide exceptional customer service before, during, and after each sale.
- Perform other related duties assigned by management.
Requirements
- Minimum of 2 years’ experience in sales, marketing, customer service, or social media management.
- Excellent verbal and written communication skills.
- Strong sales, negotiation, and relationship-building abilities.
- Experience managing business social media accounts.
- Basic knowledge of Facebook, Instagram, TikTok, WhatsApp Business, and LinkedIn.
- Proficiency in Microsoft Office (Word, Excel, Outlook).
- Experience using Canva or similar graphic design software is an asset.
- Self-motivated with the ability to work independently and meet deadlines.
- Strong organizational and time-management skills.
- Professional appearance and positive attitude.
- Experience in sales, customer service, construction, building materials, or hardware industry.
- Knowledge of digital advertising and paid social media campaigns.
- Experience using customer relationship management (CRM) software.
- Photography or basic video editing skills are considered an asset.
How to Apply
Apply by email: [email protected]
Frequently Asked Questions
What educational background and experience are typically required for a Sales & Digital Marketing Officer role in Guyana?
A diploma or degree in Marketing, Business Administration, or a related field is often preferred by Guyanese employers. Practical experience with digital marketing tools, social media management, content creation, and an understanding of sales principles are highly valued. Demonstrable success in previous sales or marketing roles will also strengthen your application.
What would be the common day-to-day responsibilities of a Sales & Digital Marketing Officer in a Guyanese company?
You would typically manage social media accounts, create engaging content, analyze digital marketing campaign performance, and generate sales leads through online and offline channels. This role often involves direct customer interaction to promote products/services and support overall business growth initiatives. You might also assist with market research and developing localized marketing strategies.
What is the typical work culture and what are the expectations for a role like this in a Guyanese company?
Guyanese work culture often values strong interpersonal skills, a proactive approach, and the ability to work collaboratively within a team. Punctuality, reliability, and a respectful attitude towards colleagues and clients are highly expected. Adaptability to local market dynamics and a commitment to customer service are also key.
What are the typical career progression opportunities for a Sales & Digital Marketing Officer in Guyana?
With strong performance, you could advance to a Senior Digital Marketing Specialist, Sales Manager, or Marketing Manager position within the company. Further development might involve specializing in areas like SEO, e-commerce management, or becoming a brand manager. Continuous learning and skill development are crucial for advancement in this field.
What kind of benefits package can one realistically expect for a Sales & Digital Marketing Officer role in Guyana?
Standard benefits often include annual leave, sick leave, and contributions to the National Insurance Scheme (NIS). Some larger Guyanese companies may offer additional benefits such as medical aid, life insurance, or performance-based incentives and commissions. The specific benefits will vary depending on the employer's policies and company size.
What do employers in Guyana typically look for when hiring for a Sales & Digital Marketing Officer, and how should one apply?
Employers seek candidates with a strong resume showcasing relevant skills and achievements, a well-crafted cover letter tailored to the specific role, and a professional online presence. When applying, ensure your application highlights both your digital marketing proficiency and your ability to drive sales results. Networking and direct applications are common methods in Guyana.