Keen360 is seeking a Sales & Marketing Specialist to support our sales and marketing initiatives. This role will assist with outbound campaigns, email marketing, prospect research, content development, communications, and lead follow-up. The ideal candidate is organized, proactive, a strong communicator, and comfortable using sales and marketing software to support campaign execution and business development activities.
Job Summary
- Type: full-time
- Location: Georgetown
- Category: Marketing
- Closing Date: 2026-09-03
Key Responsibilities
- Assist with planning and executing email and sales campaigns.
- Research target companies, prospects, and relevant decision-makers.
- Support list building, segmentation, and lead management.
- Draft and edit marketing and sales communications, including emails, social media content, and campaign materials.
- Support content creation for marketing campaigns, presentations, and digital channels.
- Monitor campaign responses and help coordinate follow-up with interested prospects.
- Maintain accurate prospect and campaign information within sales and marketing systems.
- Support digital marketing, event outreach, and other business development initiatives.
- Track campaign activity and assist with basic reporting on leads, engagement, and results.
- Work closely with the sales, marketing, and leadership teams on ongoing campaigns and priorities.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field preferred.
- 1-3 years of experience in marketing, sales support, business development, or a related role.
- Strong written and verbal communication skills.
- Good research, organizational, and time-management skills.
- Comfortable using CRM, sales, email marketing, and other digital marketing software.
- Proficiency with Microsoft Office or Google Workspace.
- Ability to manage multiple tasks and work independently as well as part of a team.
How to Apply
Apply by email: [email protected]
About the Company
Keen360 Guyana Inc. is a prominent technology solutions provider based in Georgetown, dedicated to empowering local businesses across the nation. As a subsidiary of the US-based Keen360, the company specializes in delivering a comprehensive suite of services tailored for the Guyanese market. These offerings include Managed IT, Voice over IP (VoIP), robust cybersecurity, cloud integration, data analytics, and professional web development. Keen360 Guyana is committed to driving digital transformation, ensuring enterprises can leverage cutting-edge technology to enhance efficiency and foster sustainable growth within the Guyanese economy.
Empowering Guyanese businesses with innovative technology solutions.
Frequently Asked Questions
What qualifications or certifications are typically required for a Sales & Marketing Specialist role in Guyana?
A bachelor’s degree in Marketing, Business Administration, Communications, or a related field is commonly expected. Employers in Guyana often value certifications such as CIM (Chartered Institute of Marketing) Foundation or local training from GTTI or UG’s School of Business, especially for candidates without extensive experience.
What does a typical day look like for a Sales & Marketing Specialist working in Guyana?
Day-to-day tasks include managing social media accounts for local audiences, coordinating promotions aligned with Guyanese holidays and events (e.g., Mashramani, Independence Day), and visiting retail partners or distributors across Georgetown and regional towns. You’ll also track campaign performance using tools like Facebook Insights or Google Analytics, adapting messaging to resonate with diverse ethnic and linguistic communities.
How does the local work culture in Guyana influence expectations for this role?
Relationship-building and personal rapport are highly valued—expect frequent face-to-face client meetings and participation in community-based marketing activities. Punctuality is respected, but flexibility around deadlines may occur during national events or power/water disruptions; adaptability and proactive communication are key traits employers look for.
What career progression opportunities exist for Sales & Marketing Specialists in Guyana?
With 3–5 years’ experience, professionals often advance to roles like Marketing Manager, Brand Manager, or Sales Team Lead—especially within larger firms in Georgetown or export-oriented sectors like agro-processing or ICT. Some transition into freelance consulting or start SMEs supporting local businesses with digital marketing, aided by growing demand for online visibility among Guyanese consumers.
What benefits are typically offered to Sales & Marketing Specialists in Guyana?
Standard statutory benefits include 21 days annual leave, paid public holidays, and contributions to the National Insurance Scheme (NIS). Many mid- to large-sized employers also offer private medical aid plans and voluntary pension schemes, though coverage varies significantly by company size and sector—always confirm details during the interview stage.
How should I apply for this role, and what do employers in Guyana specifically look for in candidates?
Submit a tailored CV and cover letter via email or LinkedIn, highlighting experience with local campaigns, bilingual communication (English and possibly Creole or Hindi/Urdu), and familiarity with Guyanese consumer behaviour. Employers prioritise candidates who demonstrate initiative—such as examples of past lead generation, event coordination, or digital content creation that drove measurable local engagement.