As a Trade Marketing Specialist, you are responsible for driving local brand development and strengthening market presence through effective collaboration with distributors and retailers. You play a key role in translating brand and sales strategies into impactful trade marketing initiatives that increase visibility, engagement, and commercial performance. In this role, you work closely with sales teams and trade partners to develop and execute well-structured trade programs, including product launches, loyalty initiatives, and promotional activities. You monitor market trends, analyze trade performance, and ensure optimal execution of trade investments to support sustainable growth and strong brand perception. This position is ideal for a commercially driven, analytical, and well-organized professional with a strong understanding of FMCG environments and trade dynamics.
Job Summary
- Type: full-time
- Location: Georgetown
- Category: Marketing
- Closing Date: 2026-08-06
Key Responsibilities
- Conduct trade audits and analyze market trends to support trade strategy development
- Develop, implement, and monitor trade marketing programs, including VDS (Volume Discount Schemes) and MSF (Marketing Support Funds)
- Coordinate trade activations, roadshows, and distributor business reviews to drive engagement and alignment
- Support sales teams with push strategies for slow-moving or near-expiry products to optimize inventory
- Manage project timelines, budgets, and performance reports to ensure accurate tracking of trade initiatives
- Collaborate closely with internal stakeholders and external trade partners to ensure effective execution
Requirements
- Education: Bachelor’s degree in Marketing, Business Administration, or a related field
- Experience: Minimum of 3 years of experience in trade marketing, sales, or brand management (FMCG experience preferred)
- Skills: Strong analytical, coordination, and project management skills; proficient in Microsoft Office
- Analytical Strength – Interprets data and market insights to drive informed decisions
- Project Management – Effectively plans, organizes, and delivers multiple initiatives on time
- Communication Skills – Communicates clearly and confidently with internal teams and partners
- Commercial Mindset – Focused on driving sales performance and trade effectiveness
- Flexibility – Adapts easily to changing priorities in a dynamic market environment
How to Apply
Apply by email: [email protected]
About the Company
Simextra Trading is an emerging company establishing a significant presence in Guyana, with a core focus on diverse trading activities. The company is strategically located at 4259-4260 Block 3 Providence, East Bank Demerara, Guyana. Demonstrating its commitment to local infrastructure and operations, construction for its new company building in Providence began in 2022. As a component of the broader Simextra Group, Simextra Trading aims to facilitate various trade operations within the region. This strategic expansion underscores its dedication to fostering economic development and providing essential services across Guyana.
Providing comprehensive trading services for Guyana's growth.
Frequently Asked Questions
What qualifications and experience are typically required for a Trade Marketing Specialist role in Guyana?
A Bachelor's degree in Marketing, Business Administration, or a related field is generally preferred. Employers look for candidates with proven experience in trade marketing or sales, ideally within the Fast-Moving Consumer Goods (FMCG) sector, demonstrating an understanding of local market dynamics.
What are the common day-to-day responsibilities of a Trade Marketing Specialist at a company like Simextra Trading?
Daily tasks involve developing and executing promotional activities, managing merchandising, and coordinating with sales teams to boost product visibility and sales across various retail channels. You'll analyze market data, conduct field visits to assess campaign effectiveness, and build strong relationships with distributors and retailers.
How would you describe the local work culture and expectations for this role in Guyana?
The work culture often emphasizes collaboration, respect for hierarchy, and a strong commitment to team goals. Punctuality, reliability, and the ability to adapt to local market conditions and build good interpersonal relationships are highly valued for success in the Guyanese market.
What are the typical career progression paths for a Trade Marketing Specialist in Guyana?
A Trade Marketing Specialist can typically advance to senior specialist roles, then move into Brand Management, Sales Management, or even wider Marketing Management positions within the company or industry. Growth often depends on demonstrating strong commercial results, leadership potential, and continuous professional development within the FMCG sector.
What standard benefits package can a job seeker expect for this type of role in Guyana?
Most professional roles in Guyana include annual leave, sick leave, and observance of public holidays. Established companies often provide health insurance or medical aid, and some may offer a pension scheme or gratuity payments, along with potential transportation allowances.