Job Summary
- Type: full-time
- Location: Georgetown
- Category: Brand Management
- Closing Date: 2026-07-23
Key Responsibilities
- Analysis of brand strategies and positioning for effective go-to-market plans, through the development of annual marketing plans
- Implement marketing plans, promotions, media, and product launches for assigned brands to facilitate the achievement of the Company’s marketing objectives.
- Conduct brand sales analysis and use category insight to understand the performance of brands, ensuring the required corrective actions are developed and implemented.
- Achieve and monitor monthly sales and gross profit targets in keeping with departmental objectives, implementing measures to address shortfalls.
- Manage A&P spending in line with budget, margin requirements, and brand investment.
- Measure and report the performance of all marketing campaigns, and assess against goals (ROI and KPIs)
- Prepare draft forecasts and budget proposals and administer approved A&P budgets in collaboration with suppliers and the Divisional Manager, ensuring that all expenses are accounted for and tracked.
- Conduct regular trade audits, monitoring existing brand portfolio, competitive activity, and promotional trends and identify opportunities and areas for investment.
- Monitor product expiration dates and damages of assigned brands at the Warehouse and implement measures to keep expiries to a minimum.
- Assist with inventory management – ICM forecasting – to ensure minimization of stock-outs and reduction in slow-moving stock.
- Perform other related duties that may be required to enhance the operations of the Company.
Requirements
- Bachelor’s degree in marketing/ business management or related field.
- A minimum of two (3) experience in a similar field
- Or relevant combination of training and experience
- Must have a driver’s license and own a personal vehicle.
- Proficient in Microsoft Office applications
- Excellent interpersonal, communication, negotiating, organizational and analytical skills
- Strong presentation abilities and competitive mindset
- Driven to succeed – Proven track record in sales and marketing
How to Apply
Phone: +5926204568
About the Company
BPI Guyana Inc. stands as a pivotal importer and distributor of high-quality building materials within Guyana. Based in Georgetown, the company plays a crucial role in supplying the local construction industry, serving a diverse clientele that includes professional contractors, developers, and individual homeowners across the nation. BPI Guyana Inc. is dedicated to meeting the evolving demands of infrastructure development and housing projects throughout the Guyanese market. Their commitment ensures consistent access to durable and reliable products, thereby supporting the country's ongoing growth and construction initiatives. The company actively contributes to local economic vitality by providing essential resources for building a stronger Guyana.
Importing and distributing quality building materials for Guyana's development.
Frequently Asked Questions
What qualifications are typically required for a Brand Manager role in Guyana?
Employers in Guyana generally look for a Bachelor's degree in Marketing, Business Administration, or a related field. Relevant experience in brand management, marketing campaigns, or product development, particularly within the Guyanese market, is highly valued. Certifications in digital marketing or project management can also provide a competitive edge.
What are the common day-to-day responsibilities of a Brand Manager in Guyana?
A Brand Manager typically oversees the development and execution of marketing strategies tailored for the Guyanese consumer market. This includes managing brand identity, product launches, market research, and coordinating with sales teams to meet local objectives. You would also be responsible for monitoring brand performance and adapting strategies to local market trends and competitor activities.
What is the typical work culture and what are the expectations for a Brand Manager within a Guyanese company?
Guyanese work culture often emphasizes strong interpersonal relationships, teamwork, and a pragmatic approach to problem-solving. Employers expect Brand Managers to be adaptable, resourceful, and capable of building local consumer connections while understanding cultural nuances. Punctuality, commitment to deadlines, and a proactive attitude are highly regarded.
What are the realistic career progression paths for a Brand Manager in Guyana?
A Brand Manager can typically advance to roles such as Senior Brand Manager, Marketing Manager, or even Marketing Director within larger organizations in Guyana. Opportunities may also arise to specialize in specific product categories or transition into regional marketing roles if the company has a Caribbean presence. Continuous professional development and a proven track record of growing brands are key for upward mobility.
What kind of benefits package (e.g., leave, medical) can a Brand Manager typically expect in Guyana?
Most full-time Brand Manager roles in Guyana offer standard benefits, including annual leave, sick leave, and sometimes compassionate leave. Many companies provide a medical aid scheme or health insurance coverage, and some may include a pension or gratuity plan after a qualifying period. Specific benefits can vary significantly by employer and company size.
How should I apply for a Brand Manager position in Guyana, and what do local employers look for?
Applications are typically submitted online through company websites, LinkedIn, or local job portals. Employers in Guyana seek candidates with a strong understanding of the local market, demonstrated brand management skills, and excellent communication abilities. Highlight your experience with Guyanese consumers and any successes in local marketing initiatives in your resume and cover letter.
